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THE STORY OF RITUAL
Wearable Art for the Avant-Garde · Established 2013
Born from the belief that what we wear is a spell cast out into the world.
RITUAL
Born from the belief that what we wear is a spell cast out into the world.
That clothing, at its truest, is a language. A declaration. A ritual.
As Worn & Featured In
Vogue Brasil · Vogue Portugal · Vogue Ukraine · Vogue Australia · Vogue Czechoslovakia · Teen Vogue · L'Officiel · Harper's Bazaar · British GQ Style · Numero Berlin · Schön Magazine · Rolling Stone
The Beginning
The Art Was Always The Magic
RITUAL began as a dream. Not in a business boardroom, but in the adventurous life of a woman who refused to be only one thing.
Jillian Ann was a musician, a model, a DJ, a singer, an actress, an environmentalist, and a world traveler. She appeared on the covers of dozens of magazines and in the galleries of hundreds of internet articles. Her entrancing performances at festivals like Lightning in a Bottle, Burning Man, Envision Costa Rica, and EDC Las Vegas earned her an international following, while her avant-garde modeling projects and cosmically inspired poetry captivated millions of people around the world online. In every room, on every stage, in every frame — she conjured something. And the people who witnessed it felt it.
Through it all, she was always looking for the one thing she could never quite find: clothing that reflected the energetic vibration of the life she was living. She yearned for garments that didn't just dress the body, but cast a spell around it.
Growing up in the American South, Jillian spent her childhood taking apart thrift-store finds and sewing them back together as her own creations. In between piano lessons and modeling auditions, she covered her walls with pages from Vogue and drew sweeping gowns in her notebooks — on fairies, on aliens, on anyone she imagined. From the beginning, fashion was not decoration. It was devotion.
As a young model and actress, she saw firsthand what was broken in the industry: clamps on the backs of garments to pretend they fit her, designs built for the rack instead of the human body, and a savage system indifferent to the workers who sewed its products and the planet that bore their weight. The magic was being manufactured out of fashion entirely.
Jillian Ann dreamed of a better future for the world of fashion. She believed that art had the power to change lives and that ethical creation had the power to protect the planet. So she began to manifest that dream into a reality.
"Vast, endless — a constant evolution of the question: What is wearable art?"
— Jillian Ann, on the RITUAL design philosophy02
II — Conceived Under the Desert Sky
A Seed Of An Idea Grows Into A Sensation
At the dawn of 2012, on an artistic desert photo shoot in the remote wilderness of Southern California with photographer Clayton Beck and director Richard Xavier, Jillian Ann laid out a shared vision that would define RITUAL for the next decade: a company where art and commerce could converge, where authentic creative expression would never have to compromise itself to survive.
In 2013, RITUAL was born. First as clothes made for herself, then for friends, then commissioned by celebrities and costume designers, then recognized by Vogue Brasil, L'Officiel, and fashion publications around the world as something the world had never seen before. An eco-luxury artisan house with a conscience, a soul, and a point of view that didn't waver.
In just a few short years RITUAL went from an idea to an international phenomenon. First photographed on supermodel Niki Taylor, then worn by Paris Hilton for Numero Berlin, selected as the superhero costume for Jessica Camacho as Gypsy on CW's The Flash, and featured by Amy Lee in the music video for "The Chain" by Evanescence. Actors, musicians, models, and influencers alike began to choose RITUAL for their stage ensembles, album covers, red carpet appearances, and film projects. Jillian Ann's visions were becoming realities.
What began as a few friends making art in the desert has since grown into an international design team of artisan creators spanning the world — including a pivotal partnership with artisan tailors and silversmiths on the islands of Java and Bali, where every RITUAL piece is still handcrafted by generational craftspeople who are paid a living wage, work in ethical conditions, and use materials chosen because they are beautiful to the earth as well as to the wearer.
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Conscious Creativity
RITUAL exists to incubate, protect, and propagate authentic creative expression. Art lives at the epicenter of our conscious commerce experience. Our creations are not just products, but vessels of artistry. In a world where art forms are increasingly suffocated by pressure to produce profit, RITUAL offers a creative sanctuary.
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Harm-Less Creation
Fashion is not cheap. Just because something was cheap to purchase does not mean there wasn't a true cost hidden in its making. RITUAL's answer is to make pieces that stand the test of time — utilizing Lenzing Modal, a carbon neutral fabric produced from sustainably harvested Beechwood trees where up to 95% of processing chemicals are recovered during production. Craftsmanship and the ethical treatment of workers as a form of environmental responsibility.
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Every Body, Every Form
Jillian Ann dreamed of a day when sizes no longer existed — of a future where people could simply send their measurements, or one day have a 3D scan, and receive something made exactly for them. Until that day, every RITUAL creation is available with custom measurements. Everything and everyone has a unique beauty. We are here to celebrate it and welcome everyone supporting this mission.
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IV — In Loving Memory
August 26, 2023
On August 26, 2023, RITUAL founder Jillian Ann was tragically killed in an automobile accident. The loss broke hearts around the world — because Jillian didn't just build a brand. She built a community: a global gathering of creative, inspired, and beautifully unique people who found in RITUAL not just clothing, but a mirror of who they were becoming.
Her legacy spans more than 25 years of accomplishments in music, acting, modeling, styling, photography, and ultimately fashion — an art form that fused all of her creative talents together into her greatest dream.
"Jillian had a vision for creating a better world through art. A vision we carry on in her honor."
— The RITUAL Creation TeamAfter more than a decade of dedication, the RITUAL Creation Team spans around the world, as does the community of creative and inspired people Jillian cultivated throughout her life's work. That community is her legacy. This brand is her legacy. And we carry it forward.
Creative Direction
The Spell Continues
RITUAL was never the vision of one person alone. It was always and continues to be a collective of artists, creatives, designers, pattern makers, tailors, directors, photographers, models, muses, musicians, and the extraordinary community Jillian spent her life gathering.
At the core of that creative family, since its inception, has been artistic director Clayton Beck and creative director Richard Xavier. Together, led by the direction of Jillian Ann for more than a decade, they helped shape not just a brand, but a waking dream brought to life.
In 2019, after many years of creative partnership, Jillian invited Clayton to join her in Bali, Indonesia to work as RITUAL's director of production — quickly becoming one of Jillian's most trusted professional collaborators. With Richard Xavier entrusted to oversee operations in the United States, they worked together across the entire Ritual line to shape the aesthetic, guide the craft, and hold space for the vision of creating a better future through fashion.
Now, as the leaders of the RITUAL Creation Team, Richard and Clayton carry that shared vision into the next era. Not as a replacement for what came before — nothing could replace Jillian Ann — but as its faithful continuation. The same values. The same demand for quality. The same refusal to make anything less than a work of art. The same belief that clothing, made with intention, has the power to change the world.
VI — What We Believe
- We believe fashion is a spell cast into the universe
- We believe in the power of art to impact the world
- We believe beauty and ethics are the same pursuit
- We believe every body deserves to be celebrated
- We believe the artisans who make our clothes deserve dignity
- We believe the earth we wear our clothes on deserves protection
- We believe creativity is an act of radical hope
- We believe RITUAL is just beginning
Make Life A Ritual.
To everyone who has worn RITUAL, supported it, believed in it:
you are why we exist.
You are the community Jillian built. You are the reason we continue.
Explore the CollectionRITUAL
Founded 2013 by Jillian Ann
Creative Director: Richard Xavier
Artistic Director: Clayton Beck